News Releases - Marketing

  • July 20, 2015
    ENGLEWOOD, Colo.--(BUSINESS WIRE)--Sling TV today released its first advertising campaign nationally across TV, social and digital platforms. The #TakeBackTV campaign targets Sling TV’s strategic audience: the millennial generation that is increasingly opting out of traditional pay-TV subscriptions. “Millennials have polarizing feelings about TV; they love the content, but hate the pay-TV model,” said Glenn Eisen, Chief Marketing Officer ofmore...