Executive Bios

Alfredo Rodriguez

Vice President of Marketing, SLING TV

As the Vice President of Marketing for SLING TV, Alfredo oversees the brand’s overall strategy, acquisition and retention efforts. Alfredo transitioned to SLING TV in 2019 after nearly a decade as the Vice President of DishLATINO, where he led his team in expanding the brand’s portfolio of products and developed a series of award-winning ad campaigns, including work with Mexican actor, director and producer Eugenio Derbez.

In 2017, Alfredo was also named to the Federal Communications Commission’s Advisory Committee on Diversity and Digital Empowerment.

Prior to joining DISH in 2010, Alfredo held various senior marketing and general manager positions with Molson Coors Brewing Company in the U.S., Mexico and Puerto Rico. Previously, he worked with Kraft, ALTRIA and Philip Morris International in the U.S. and in Latin America.

Alfredo is a graduate of Washington University’s Olin School of Business in St. Louis and currently lives in Denver with his wife and two children.